Privacy policy

Last updated: 13 October 2026

We collect only what we need to provide BluePen AI, support your learning, and communicate with you (or, for learners under 18, with a parent or guardian). We do not sell personal data, and we do not show advertisements to children.

What we collect

We may collect:

• From buyers: name, email, WhatsApp number, delivery address, pincode, the spoken English class you attend, and purchase-related information. If a parent or guardian buys for a learner under 18, we collect these details from the parent or guardian.
• Payments: payments are processed by Razorpay. We do not receive or store your full card, bank account, UPI, or other payment credentials.
• During learning sessions: the learner's voice, answers, lesson activity, and learning progress, so the AI teacher can listen, respond, support learning, and generate progress information.
• Device and usage information: app version, connection status, lesson activity, technical logs, and related information needed to operate and improve the service.
• WhatsApp verification information: the WhatsApp number and verification status when WhatsApp learning updates are enabled.

Consent for learners under 18

If a learner is under 18, we obtain consent from a parent or guardian before processing the learner's personal data where required by applicable law.

Parents or guardians may withdraw their consent at any time by contacting us at support@trybluepen.com.

How we use personal data

We use personal data to:

• Deliver and set up BluePen AI products and services.
• Run AI-powered learning sessions.
• Personalise learning and practice.
• Understand learning progress and provide relevant educational support.
• Generate learning summaries and progress reports.
• Send learning updates through WhatsApp when the number has been verified and the user has opted in.
• Send plan, account, support, and service-related communications.
• Process orders, payments, returns, and refunds.
• Troubleshoot technical issues and maintain service reliability.
• Improve BluePen AI, using aggregated or de-identified data wherever appropriate.
• Meet legal, accounting, security, and regulatory requirements.

WhatsApp learning updates

If you (or, for a learner under 18, a parent or guardian) choose to verify a WhatsApp number, we use that number to verify consent and send automated learning reports and progress updates related to BluePen AI sessions.

These updates may include information such as:

• the learner's name,
• lesson subject or topic,
• learning time,
• what the learner worked on,
• learning progress,
• strengths or areas that may need more practice,
• observations from the AI teacher, and
• for learners under 18, suggested questions a parent may ask the learner.

We use Meta's WhatsApp Business Platform to deliver these messages.

You can withdraw consent or ask us to stop WhatsApp learning updates at any time by contacting support@trybluepen.com.

Who we share data with

We share personal data only with service providers that help us operate BluePen AI, such as:

• Razorpay for payment processing,
• delivery and logistics partners,
• cloud hosting providers,
• AI and speech-processing service providers,
• analytics and technical infrastructure providers, and
• Meta's WhatsApp Business Platform for verification and learning updates.

These providers may process personal data only as necessary to provide their services to us and subject to their applicable contractual and legal obligations.

We may also disclose information where required by law, court order, regulation, or a valid request from a competent authority.

International processing

Some of our technology and service providers may process data in countries other than India. Where this happens, we take reasonable steps to use providers with appropriate security and data-protection safeguards and to process personal data in accordance with applicable law.

How long we keep data

We retain personal data only for as long as reasonably necessary to provide BluePen AI, maintain the account, meet legal obligations, resolve disputes, and support security and operational requirements.

Lesson data and recordings may be retained while the account is active.

If a valid deletion request is made, we aim to delete applicable personal data within 30 days, except for information we are legally required to retain, such as invoices, tax records, payment records, or information required for legal or fraud-prevention purposes.

Your rights

Subject to applicable law, you may ask us to:

• confirm whether we process your personal data,
• provide access to your personal data,
• correct inaccurate or incomplete data,
• delete your personal data, or the personal data of a learner under 18 in your care,
• withdraw consent,
• stop WhatsApp learning updates, and
• raise a complaint or grievance regarding how your data is handled.

To exercise these rights, contact support@trybluepen.com.

We may ask you to verify your identity, or your relationship to a learner under 18, before acting on certain requests.

Data deletion

You may request deletion of your account and the personal data associated with it at any time.

To request deletion:

1. Email support@trybluepen.com.
2. Use the subject line "Data deletion request".
3. Provide enough information for us to identify the relevant BluePen AI account.
4. We may ask you to verify your identity, or your status as a parent or guardian.

We aim to complete valid deletion requests within 30 days, except for information that we are legally required to retain.

You may use the same email address to withdraw consent for WhatsApp learning updates.

Security

We use reasonable technical and organisational safeguards to protect personal data, including encryption in transit, access controls, restricted internal access, and secure cloud infrastructure.

No online system can guarantee absolute security. If we become aware of a personal-data breach that requires notification under applicable law, we will take appropriate steps and notify affected users or authorities where required.

Website analytics

Our website may use analytics and advertising technologies, including the Meta Pixel, to understand website usage and measure advertising performance.

These technologies are used for website and marketing analytics and are not intended to collect lesson content or learning-session data.

Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes to BluePen AI, our services, legal requirements, or our data-processing practices.

When we make material changes, we will update the "Last updated" date and, where appropriate, provide additional notice.

Contact us

For questions, privacy requests, consent withdrawal, WhatsApp opt-out requests, or data deletion requests, contact:

GPU Tech Private Limited
BluePen AI
Email: support@trybluepen.com

Grievance officer

Vaibhav Ghodeswar
GPU Tech Private Limited
Email: support@trybluepen.com

We aim to acknowledge complaints within 48 hours and resolve them as promptly as reasonably possible.